HOG · NYSE
Harley-Davidson (HOG) Stock Price & Fundamentals
Harley-Davidson (HOG) closed at $263.69 on Oct 9, 2026, down 0.99% from the previous close of $266.33.
Share price, past year
1Y +13.92%Monthly closing prices
| Date | Close |
|---|---|
| Oct 9, 2026 | $263.69 |
| Sep 30, 2026 | $265.12 |
| Aug 31, 2026 | $253.91 |
| Jul 31, 2026 | $254.86 |
| Jun 30, 2026 | $258.50 |
| May 29, 2026 | $242.62 |
| Apr 30, 2026 | $236.21 |
| Mar 31, 2026 | $244.16 |
| Feb 27, 2026 | $249.27 |
| Jan 30, 2026 | $237.57 |
| Dec 31, 2025 | $236.90 |
| Nov 28, 2025 | $223.31 |
| Oct 31, 2025 | $222.82 |
Key statistics
- Market cap
- $29.44B
- P/E (TTM)
- 146.5
- EPS (TTM)
- $1.80
- Revenue (TTM)
- $4.24B
- Net income (TTM)
- $202.64M
- Shares outstanding
- 111.7M
- Dividend yield
- —
- 52-week range
- $219.75 – $268.19
Harley-Davidson's market cap is $29.44B, based on a share price of $263.69 and 111.7M shares outstanding as of Dec 31, 2025.
Financials
Harley-Davidson reported revenue of $4.47B for fiscal 2025, down 13.76% from fiscal 2024.
Harley-Davidson earned net income of $338.74M in fiscal 2025, a net margin of 7.6%.
Annual revenue
| Fiscal year | Revenue | Growth | Net income | Net margin | EPS (diluted) | Free cash flow |
|---|---|---|---|---|---|---|
| FY2025ended Dec 31, 2025 | $4.47B | −13.8% | $338.74M | 7.6% | $2.78 | $415.24M |
| FY2024ended Dec 31, 2024 | $5.19B | −11.1% | $455.36M | 8.8% | $3.44 | $867.27M |
| FY2023ended Dec 31, 2023 | $5.84B | +1.4% | $706.59M | 12.1% | $4.87 | $547.48M |
| FY2022ended Dec 31, 2022 | $5.76B | +7.9% | $741.41M | 12.9% | $4.96 | $396.79M |
| FY2021ended Dec 31, 2021 | $5.34B | +31.6% | $650.02M | 12.2% | $4.19 | $855.52M |
| FY2020ended Dec 31, 2020 | $4.05B | −24.4% | $1.30M | 0.0% | $0.01 | $1.05B |
| FY2019ended Dec 31, 2019 | $5.36B | −6.2% | $423.64M | 7.9% | $2.68 | $686.83M |
| FY2018ended Dec 31, 2018 | $5.72B | +1.2% | $531.45M | 9.3% | $3.19 | $992.41M |
| FY2017ended Dec 31, 2017 | $5.65B | −5.8% | $521.76M | 9.2% | $3.02 | $798.77M |
| FY2016ended Dec 31, 2016 | $6.00B | — | $692.16M | 11.5% | $3.83 | $918.08M |
| Quarter | Revenue | Net income | EPS (diluted) |
|---|---|---|---|
| Q2 FY2026ended Jun 30, 2026 | $1.23B | $79.81M | $0.75 |
| Q1 FY2026ended Mar 31, 2026 | $1.17B | $24.77M | $0.22 |
| Q4 FY2025ended Dec 31, 2025 | $496.16M | −$279.30M | −$2.27 |
| Q3 FY2025ended Sep 30, 2025 | $1.34B | $377.37M | $3.10 |
| Q2 FY2025ended Jun 30, 2025 | $1.31B | $107.57M | $0.88 |
| Q1 FY2025ended Mar 31, 2025 | $1.33B | $133.10M | $1.07 |
| Q4 FY2024ended Dec 31, 2024 | $687.61M | −$116.89M | −$0.82 |
| Q3 FY2024ended Sep 30, 2024 | $1.15B | $119.04M | $0.91 |
Company profile
- Name
- Harley-Davidson, Inc.
- Ticker
- HOG
- Exchange
- NYSE
- Industry (SEC SIC)
- Motorcycles, Bicycles & Parts
- Headquarters
- 3700 W Juneau Ave, Milwaukee, WI 53208
- Incorporated in
- WI
- Fiscal year ends
- December
- SEC CIK
- 0000793952
Recent SEC filings
- Aug 5, 2026
- Jul 23, 2026
- Jun 26, 2026
- May 28, 2026
- May 6, 2026
- May 5, 2026
- Mar 6, 2026
- Feb 26, 2026
Frequently asked questions
What is Harley-Davidson's stock price?
Harley-Davidson (HOG) closed at $263.69 on Oct 9, 2026, down 0.99% from the previous close of $266.33.
What is Harley-Davidson's market cap?
Harley-Davidson's market cap is $29.44B, based on a share price of $263.69 and 111.7M shares outstanding as of Dec 31, 2025.
How much revenue does Harley-Davidson make?
Harley-Davidson reported revenue of $4.47B for fiscal 2025, down 13.76% from fiscal 2024.
What is HOG's P/E ratio?
Harley-Davidson's price-to-earnings ratio is 146.5, based on trailing twelve-month diluted EPS of $1.80.
Does Harley-Davidson pay a dividend?
Harley-Davidson's recent filings report no dividends declared over the last four quarters.
Sources and methodology
Fundamentals come from Harley-Davidson, Inc.'s filings with the SEC (EDGAR XBRL company facts). Fourth-quarter figures that companies don't report separately are calculated as the fiscal year minus the first three quarters. Trailing twelve-month (TTM) figures sum the latest four quarters. Prices are generated sample data for development. Last updated Oct 9, 2026. Data sources and disclosures