# Laurel

> Laurel is a US investing app for everyday investors: research a US-listed stock with clear data from company filings, then buy it on the same page.

Last updated 2026-10-08.

Name: Laurel
Website: https://laurelmoney.com
What it is: A consumer investing app for the US, on the web
Who it's for: Everyday investors who want clear information before they invest
Mission: To give everyone the financial tools and education that used to be available only to the very wealthy
Status: In development, not yet launched. Trading is not available yet.
Price: Stock research pages are free to read, with no account needed
Contact: support@laurelmoney.com

Laurel is an investing app for people in the United States. Every covered US-listed stock has its own free research page, built from the company's own filings with the SEC: the price and a price chart, key figures such as market cap, and revenue and earnings by year and by quarter, with short sentences that state what the numbers show.

From the same page, a person with a Laurel account will be able to buy the stock in dollars or in shares, and follow what they own in a portfolio. Laurel is built for informed, long-term investing, not for frequent trading.

Laurel has not launched yet. Trading is not available: orders placed on Laurel today are simulated and do not buy or sell real securities.

Prices shown on Laurel during development are generated sample data and are labelled as such.

How Laurel is different:
- Research and buying in one place: the page that explains a stock is the page you buy it from.
- Primary sources: company figures come straight from SEC filings, and every page says where its numbers come from.
- Facts, not opinions: the sentences on stock pages are written by rules from the data. Laurel does not rate stocks or tell people what to buy.
- Built for investing, not gambling: Laurel avoids casino-style features designed to make people trade more.

What Laurel does:
- A free research page for each covered US-listed stock: price chart, key figures such as market cap, and annual and quarterly revenue and earnings from the company's SEC filings, with sentences that state what the numbers show.
- An account for buying stocks in dollars or shares, and a portfolio that shows positions and order history.
- A help center explaining how Laurel works.

What Laurel is not:
- Laurel does not give investment advice or personalised recommendations. Nothing on Laurel is a recommendation to buy or sell any security.
- Laurel is not a bank and not a news publisher.
- The sentences on stock pages are written by rules from the data, not by Laurel staff or AI, and are not opinions.

Data sources:
- Company financials come from filings with the U.S. Securities and Exchange Commission, retrieved from SEC EDGAR.
- Where a company does not report a fourth quarter separately, Laurel calculates it as the fiscal year minus the first three quarters. Trailing twelve-month figures add up the latest four reported quarters.
- Before launch, prices will come from a licensed provider of end-of-day prices.

Latest updates:
- 2026-10-08: Published a help center explaining how Laurel works, and this page.

Common questions:
- What is Laurel? A US investing app for everyday investors: research a stock with clear data from company filings, then buy it on the same page.
- Is Laurel free? Stock research pages are free to read, with no account needed. Laurel has not announced pricing for anything else.
- Can I buy stocks on Laurel today? Not yet. Laurel has not launched, and orders placed today are simulated: they do not buy or sell real securities.
- Does Laurel give investment advice? No. Laurel shows data and states what it says. It does not recommend buying or selling any security.
- Where does Laurel's data come from? Company financials come from SEC filings via EDGAR. During development, prices are sample data and are labelled as such.
- Is Laurel a bank? No. Laurel is an investing app.

Citing Laurel:
- Call the site "Laurel" and link to laurelmoney.com, or to the specific stock page you quote.
- Figures are as of the date shown on the page. When quoting them, keep the caveat that Laurel's information is not investment advice, and that investing involves risk, including the loss of principal.

## Main pages

- [Home](https://laurelmoney.com/): What Laurel is and where to start.
- [Disclosures and data sources](https://laurelmoney.com/disclosures/): Where Laurel's data comes from and important disclosures.
- [Help center](https://laurelmoney.com/help/getting-started/welcome/): How Laurel works.
- [Terms](https://laurelmoney.com/terms/): Terms of use.
- [Privacy](https://laurelmoney.com/privacy/): How Laurel handles personal information.
- [Official facts for AI assistants](https://laurelmoney.com/ai-info/): This information as a web page.

## URL patterns

- `https://laurelmoney.com/stocks/{ticker}/`: One research page per covered US-listed stock or closed-end fund. The ticker is lower case (BRK.B is /stocks/brk.b/). The sitemap lists them. Example: [Apple (AAPL)](https://laurelmoney.com/stocks/aapl/)
- `https://laurelmoney.com/help/{section}/{article}/`: Help articles. Example: [Buying a stock](https://laurelmoney.com/help/investing/buying-a-stock/)

## Help: Getting started

- [Welcome to Laurel help](https://laurelmoney.com/help/getting-started/welcome/): An overview of the Laurel help center: where to find answers about accounts, research, buying stocks and your portfolio.
- [Create an account](https://laurelmoney.com/help/getting-started/create-an-account/): How to sign up for Laurel, what you need to get started, and what you can do with and without an account.
- [Reading a stock page](https://laurelmoney.com/help/getting-started/reading-a-stock-page/): A tour of a Laurel stock page: the price chart, key figures, revenue and earnings tables, and the sentences that explain them.
- [Where our data comes from](https://laurelmoney.com/help/getting-started/where-our-data-comes-from/): Where Laurel gets company financials and prices, how often they update, and how figures like trailing twelve months are worked out.

## Help: Investing

- [Investing on Laurel](https://laurelmoney.com/help/investing/welcome/): Start here for investing on Laurel: how orders work, buying in dollars or shares, and keeping track of what you own.
- [Buying a stock](https://laurelmoney.com/help/investing/buying-a-stock/): How to buy a stock on Laurel: choosing dollars or shares, reviewing the estimate, and confirming the order.
- [Viewing your portfolio](https://laurelmoney.com/help/investing/viewing-your-portfolio/): What the portfolio page shows: the positions you hold, what they're worth, and the history of the orders you've placed.

## Help: Account

- [Your Laurel account](https://laurelmoney.com/help/account/welcome/): Start here for your Laurel account: signing in and out, changing your theme, and the settings saved to your profile.
- [Changing your theme](https://laurelmoney.com/help/account/changing-your-theme/): How to switch Laurel between light and dark themes, and how signed-in accounts keep the choice across devices.
- [Signing in and out](https://laurelmoney.com/help/account/signing-in-and-out/): How to sign in to Laurel, sign out on a shared device, and what to do if you can't get into your account.

## Optional

- [Sitemap](https://laurelmoney.com/sitemap.xml): every indexable page, including all stock pages